MEET SONIA
Make-up artist and determined entrepreneur, Sonia Kashuk, is a unique talent with a can do spirit, unafraid to blaze her own trail.
Sonia began her career in the early 80’s working with esteemed photographer Arthur Elgort. Their collaboration led to editorial assignments for Vogue, Harper’s Bazaar, Allure, Elle and Glamour to name a few. She also worked on runway shows for Marc Jacobs, Oscar de la Renta and Betsey Johnson.
From 1989 to 1997 Sonia consulted for the Aveda Corporation as creative director of cosmetics.
1997 brought forth the publication of Cindy Crawford’s Basic Face, an instructional beauty workbook that Sonia co-authored with her dear friend.
1n 1998 the Sonia Kashuk beauty brand was born in partnership with Target stores. Sonia blurred the channel conflict between mass and prestige being the first make-up artist brand in the mass sector- an industry first.
Spring 2003 Sonia published her second book, Real Beauty, a heartfelt collaboration with her closest friends including celebrities, industry specialists and beauty editors from top women’s magazines.
In the fall of 2003, Sonia was presented with the prestigious Cosmetic Executive Woman Achiever Award in honor of her many accomplishments and unrelenting dedication.
Sonia lives in New York City with her husband Daniel and her two children, Jonah and Sadye.
